Copenhagen, Denmark

Hi, I'm Christian.

Global Head of Process at Maersk E-Commerce and Chairman of INSEAD Alumni Association Denmark

Christian Wirawan smiling, wearing a batik shirt, in front of a red brick wall

10+ years

working in Indonesia, Singapore, Malaysia and Denmark

2

European acquisitions. Led due diligence on both and the integration of one

$1m

added to EBIT through financial controls at Maersk E-Commerce

CFA & MBA

CFA charterholder since 2018, INSEAD MBA 2020

About

I set up new teams and the processes they need to grow

I joined Maersk in 2021 in M&A, leading due diligence on B2C Europe and HUUB and then the Product and Operations integration of B2C Europe. I was then the first hire in the European e-commerce product team. Since 2024 I have led the global process organization for Maersk E-Commerce, which I built from zero and which owns its operational and financial processes and controls.

Before Maersk I was a management consultant at Accenture in Jakarta, Singapore and Kuala Lumpur, Chief Investment Officer of a fintech startup in Indonesia, and a Technical Account Manager at Microsoft, where I built the Indonesia Services Center.

I am a CFA charterholder and an INSEAD MBA (Dean's List), and I am completing INSEAD's IN-BOARD board director programme. I graduated top of 3,145 students at BINUS University. I speak Indonesian and English, intermediate Danish and German.

Board and advisory

Board experience

Chairman, INSEAD Alumni Association Denmark

Chairs a nine-member volunteer board of a non-profit with 1,200+ members and an annual budget of about EUR 20k. Leads strategy, budget, succession and elections. Streamlined the communication strategy and increased event participation.
Previously: Treasurer 2025 - 2026, board member since 2023.

2026 - Present

INSEAD IN-BOARD Board Director Programme (Nordic)

Board duties, risk oversight, board duties in financial distress, crisis readiness, and cyber and AI oversight.

Completing 2027

Advisory and community

Informal Advisor, Customer Experience and Risk, Relay Technologies

International process standardization, scaling and risk management.

2024 - 2025

Founder and Global Lead, Pride@Maersk employee network

Built a global employee network with an executive sponsor, a budget and volunteers in all regions.

2021 - 2024

Where I can help a board

Mergers and acquisitions

Due diligence on HUUB and B2C Europe ($86m), and the B2C Europe integration.

Risk, controls and process

Global process standards and financial controls at Maersk E-Commerce, including leakage reviews that added $1m to EBIT.

Building new functions

Global process organization and European product team at Maersk, and the Indonesia Services Center at Microsoft.

Europe and Southeast Asia

Worked in Indonesia, Singapore, Malaysia and Denmark.

A founder-age view

A generation younger than most board members, and close to how young teams work and use technology.

Career

Where I have worked

A.P. Moller - Maersk

Copenhagen | 2021 - Present
4 STAR awards, including for the acquisitions and for "bringing structure to places where it does not exist".

  • Global Head of Process, Maersk E-Commerce (2024 - Present)
  • Global Head of Operations Execution Process, Ground Freight and E-Commerce (2023 - 2024)
  • Regional Product Lead, Maersk E-Commerce Europe (2022 - 2023)
  • Senior Business Development Manager, M&A (2021)

Accenture

Jakarta, Singapore and Kuala Lumpur | 2017 - 2019

  • Management Consultant

TaniFund

Jakarta | 2016 - 2017

  • Chief Investment Officer

Microsoft

Jakarta and Singapore | 2013 - 2016
MACH (Microsoft Academy for College Hire) 2013

  • Technical Account Manager, with added scope as Indonesia Services Center Lead & Indonesia Services Marketing Lead

Full details and recommendations are on my LinkedIn profile.

Videos and talks

Watch and listen

Meet Christian, Senior Business Development Manager at Maersk
Maersk Hidden Heroes: Pride at Maersk network

Podcast | Transformations, stories about change | August 2023

True Colors: Navigating with Authenticity

Writing

Selected articles

Get in touch

For board and advisory roles, speaking or a coffee in Copenhagen, LinkedIn is the fastest way to reach me.